A link-in-bio layout for sellers on Etsy, Shopify and Amazon that puts the product from your latest post first, opens the right app, and shows which posts actually produce orders rather than just clicks.
A seller's Instagram or TikTok has one link and forty listings. The post that goes viral is about one mug, the profile link goes to the shop homepage, and the visitor who wanted the mug scrolls through candles and coasters, gives up and leaves. Sellers who fix that one gap see the difference in orders, not just clicks. The fix is a page that changes with your posts, built once and edited in a minute.
What a shopper wants from the page
Someone who taps your profile link after a post wants four things, in this order. The item from the post. How much it costs and how long it takes to arrive. Proof that other people bought it and were happy. A way to ask a question before they commit. A page that answers those in the first screen converts; a page that lists every category does not.
A layout that converts
- The featured item from your latest post as the top button, labeled with the product name and price. Change it every time you post.
- Shop all as the second button, to the shop homepage or your best collection.
- New arrivals as an image grid on the Starter plan, or two or three image blocks on Free, each linked to its listing.
- A discount code in a coupon block, on Starter, so the code from the post is one tap away.
- Reviews. A button to your Etsy reviews or Shopify product reviews, or on Pro a review block with three short quotes.
- Shipping and turnaround in a short paragraph. Made-to-order sellers lose sales to unanswered questions about dates.
- Join the list with a sign-up form on Starter, for restock and drop announcements.
- A contact button for custom orders and questions.
That is eight blocks. The free plan allows 15 on a page and five pages, so a holiday page or a wholesale page can sit alongside the main one. Registration is free, and the guide to what BioLink.page is lists which blocks each plan includes.
Etsy specifics
- Use your Share and Save links as destinations. Etsy's program returns part of the fee on orders that arrive through links you share, so the shop and listing links on your page should be the ones from your Share and Save panel.
- Listing addresses are long. Put each one behind a short link such as biolink.page/mug so the address in a story or a caption is readable. Paste the listing address into the URL parser first if you want to strip tracking parameters Etsy adds.
- Etsy opens in the browser. Etsy is not one of the apps supported by app linking, so listing links open the mobile site. That is fine; the mobile site checks out normally.
- Etsy's own stats show the source. Tag your links with UTM parameters and Etsy's Shop Stats will show traffic from your page separately from the rest of social.
Shopify specifics
- Link to collections, not the homepage. A "New this week" collection updated on Monday is a better Shop all destination than the front page.
- Use discount links. Shopify applies a code automatically from an address in the form yourstore.com/discount/CODE?redirect=/collections/new. Put that behind a short link and the code from your post is applied before the shopper reaches the cart.
- Tag every button. Shopify's analytics show orders by UTM source and campaign. Build each button's address with the UTM link generator using utm_source=instagram or utm_source=tiktok and utm_campaign named after the product or the drop.
- Keep checkout in Shopify. The page is the shelf; the store is the register. Do not try to sell on the page itself when the store already handles tax, shipping and payment.
Amazon and TikTok Shop
Amazon listing links are recognized by app linking, so a short link with "auto open app on mobile" opens the Amazon app on the product, signed in and with the shopper's saved address, instead of a web page asking them to log in. TikTok Shop sells inside TikTok; the page is for everything TikTok Shop does not do, your other platforms, your email list and your custom orders.
Measure orders, not clicks
Clicks on the page are counted per button, with referrers, countries and devices, without a tracking cookie. That tells you which posts send people. Orders are counted in Etsy or Shopify, which is why the UTM tags matter; they connect the two. Make a separate short link for each post that features a product, even when two posts point at the same listing, so the click count belongs to one post. After a month you will know which kind of post sells and which kind only gets likes.
One more place to put a link. A small QR code on the packing slip or a thank-you card, pointing at a short link for reviews or reorders, turns a delivered order into the next one. Check the printed code with the QR code reader before you order a thousand inserts.
Frequently asked questions
Does the page cost anything?
No. The free plan covers five pages, 100 short links and 10 QR codes with no ads. The coupon block, sign-up form and image grid are on Starter at $1 a month; the review block is on Pro at $2 a month. Current prices are on the plans page.
Can I take payment on the page?
A PayPal button is available on Starter for deposits and simple items. For anything with variants, tax or shipping, send the shopper to the store.
How often should I change the top button?
Every time you post about a product. It takes a minute and it is the single change that most affects orders.
Can I hide a sold-out item?
Yes. Edit or remove the button and the change is live at once. A short link that pointed at the listing can be redirected to a similar item so old posts still lead somewhere useful.
Do I need a custom domain?
Not to start. When the page becomes the front door of a real business, the Starter plan lets you connect one domain, so it reads shop.yourbrand.com. The short-link side of that is covered in branded short links for small business marketing.
Final checks
- The top button is the product from your latest post, with the price in the label.
- Shop links are your Share and Save links (Etsy) or collection and discount links (Shopify).
- Every button that leads to your store carries UTM tags.
- Shipping and turnaround are stated on the page.
- Each product post has its own short link so you can see what it sold.
