A seller's Instagram or TikTok has one link and forty listings. The post that goes viral is about one mug, the profile link goes to the shop homepage, and the visitor who wanted the mug scrolls through candles and coasters, gives up and leaves. A page that changes with your posts closes that gap, and it takes a minute to update once it is built.
What a shopper wants from the page
Someone who taps your profile link after a post wants four things, in this order. The item from the post. How much it costs and how long it takes to arrive. Proof that other people bought it and were happy. A way to ask a question before they commit. A page that answers those on the first screen gives them a reason to keep going. A page that lists every category makes them hunt.
A layout for sellers
- The featured item from your latest post as the top button, labeled with the product name and price. Change it every time you post.
- Shop all as the second button, to the shop homepage or your best collection.
- New arrivals as an image grid on the Starter plan, or two or three image blocks on Free, each linked to its listing.
- A discount code in a coupon block, on Starter, so the code from the post is one tap away.
- Reviews. A button to your Etsy reviews or Shopify product reviews, or on Starter a review block with three short quotes from real customers.
- Shipping and turnaround in a short paragraph. Made-to-order sellers lose sales to unanswered questions about dates.
- Join the list with a sign-up form on Starter, for restock and drop announcements.
- A contact button for custom orders and questions.
That is eight blocks. The free plan allows 15 on a page and five pages, so a holiday page or a wholesale page can sit alongside the main one. Registration is free, and the guide to what BioLink.page is lists which blocks each plan includes.
Etsy specifics
- Use your Share & Save links as destinations. Under Etsy's Share & Save program, an enrolled seller gets 4% of an eligible order back when a buyer orders within 30 days of clicking the seller's trackable link. Etsy credits the last link the buyer clicked, so use the links from your Share & Save panel on your page.
- Listing addresses are long. Put each one behind a short link such as biolink.page/mug so the address in a story or a caption is readable. If you use Share & Save, keep the link's parameters intact, because they are how Etsy recognizes the order. The URL parser shows what a long listing address contains.
- Etsy opens in the browser. Etsy is not one of the apps supported by app linking, so listing links open the mobile site. That is fine; the mobile site checks out normally.
- Check orders in Etsy. BioLink.page shows how many people clicked each button. Etsy's own stats and your Share & Save credits show what was ordered, so read the two side by side instead of treating clicks as sales.
Shopify specifics
- Link to collections, not the homepage. A "New this week" collection updated on Monday is a better Shop all destination than the front page.
- Use discount links. Shopify applies a code automatically from an address in the form yourstore.com/discount/CODE?redirect=/collections/new. Put that behind a short link and the code from your post is applied before the shopper reaches the cart.
- Tag buttons with care. Shopify can match sessions to marketing campaigns using UTM parameters. A fixed tag such as utm_source=instagram is only accurate if the page is shared only on Instagram. If one page serves several channels, tag its buttons with utm_source=biolink and a utm_campaign named after the product or the drop, and give each profile its own short link to the page so you can compare channels in BioLink.page. The UTM link generator builds the addresses.
- Keep checkout in Shopify. The page is the shelf; the store is the register. Do not try to sell on the page itself when the store already handles tax, shipping and payment.
Amazon and TikTok Shop
Amazon is one of the apps supported by app linking, so a short link with app linking switched on can open the product in the Amazon app when the shopper has it installed, and shoppers already signed in to the app can check out there. Whether the app opens depends on the device and the app's settings. TikTok Shop sells inside TikTok, and the page covers what TikTok Shop does not, such as your other platforms, your email list and your custom orders.
Measure orders, not clicks
Clicks on the page are counted per button, with referrers, countries and devices when that information is available. That tells you which posts send people. Orders are counted in Etsy or Shopify, so compare the two. On Shopify, UTM parameters let campaign reports connect visits to orders. On Etsy, Share & Save and Etsy's own stats show what sold. Make a separate short link for each post that features a product, even when two posts point at the same listing, so the click count belongs to one post. After a month you will have a clearer picture of which kinds of posts lead to orders.
One more place to put a link. A small QR code on the packing slip or a thank-you card, pointing at a short link for reviews or reorders, turns a delivered order into the next one. Check the printed code with the QR code reader before you order a thousand inserts.
Frequently asked questions
Does the page cost anything?
No. The free plan covers five pages, 100 short links and 10 QR codes with no ads. The coupon block, sign-up form, image grid and review block are on Starter at $1 a month. Current prices are on the plans page.
Can I take payment on the page?
A PayPal button is available on Starter for deposits and simple items. For anything with variants, tax or shipping, send the shopper to the store.
How often should I change the top button?
Every time you post about a product. It takes a minute and keeps the page in step with what people just saw.
Can I hide a sold-out item?
Yes. Edit or remove the button and the change is live at once. A short link that pointed at the listing can be redirected to a similar item so old posts still lead somewhere useful.
Do I need a custom domain?
Not to start. When the page becomes the front door of a real business, the Starter plan lets you connect one domain, so it reads shop.yourbrand.com. The short-link side of that is covered in branded short links for small business marketing.
Final checks
- The top button is the product from your latest post, with the price in the label.
- Shop links are your Share & Save links (Etsy) or collection and discount links (Shopify).
- Store buttons carry UTM tags that match how the page is shared.
- Shipping and turnaround are stated on the page.
- Each product post has its own short link so you can see how many clicks it got.
