Link in bio for real estate agents and what to put on the page

Start a real estate agent's link in bio page with 5 to 7 sections, and keep your brokerage name visible on it. Put a featured listing at the top, then your active listings, a way to schedule an appointment, phone, email and WhatsApp contact options, reviews, and a buyer or seller guide.

If your broker allows agent pages, point your profile link at that page instead of the brokerage's homepage. Someone who taps from a listing post on Instagram, TikTok or Facebook usually wants that home and a way to reach you. Your own page can make the listing and your contact options easier to find, and it still links to the brokerage where that helps.

What goes on a real estate link in bio page, section by section

Each section below answers one thing a follower might want after seeing your post. Feature only homes you are authorized to advertise, and follow your broker's and seller's instructions for each listing.

A featured listing at the top

Use a large button for the one home you are promoting this week, such as an open house or a new listing, and point it at that listing's page on your brokerage's site or the listing site you use. When the home goes under contract, swap the link for the next one. NAR's Standard of Practice 12-8 asks members to make a reasonable effort to keep the information on their websites current, and an old listing sitting at the top of your page is the easiest thing to forget.

All your active listings

Add a plain button that goes to the page where your brokerage, or a listing site such as Zillow or Realtor.com, shows all of your listings. Your link page only holds the link, so the photos, prices and details are not copied in a second place. You don't control what a third-party site shows, so open that page now and then to check it.

A way to schedule an appointment

Link to the booking page of whatever scheduling tool you use, with a button label that says what the meeting is, for example "Schedule a showing" or "Book a buyer consultation." A button that names the meeting tells people what they are signing up for before they tap. Showings still follow your brokerage's scheduling and access procedures.

Phone, email and WhatsApp

Give people the ways you actually answer. On the BioLink.page free plan these are icons in the Socials block, and a text message (SMS) button needs Starter, as the setup section below explains. On a phone, a call link usually opens the dialer and an email link opens the mail app, and a WhatsApp link usually opens the app if it is installed. Behavior depends on the device, so tap each one on your own phone after you publish.

Reviews

Genuine client reviews help people decide whether to contact you. Link to the page where your reviews already live. Don't write fake reviews, and don't offer anything in return for reviews that have to be positive. The FTC's rule on consumer reviews and testimonials (16 CFR Part 465, read October 29, 2026) bans both. If you also want to collect more reviews in person, our guide to a QR code for Google reviews covers that part.

Buyer and seller guides

Sellers often want one answer first, so a button such as "Request a home value estimate" that leads to your seller form or page works well. The label shouldn't suggest that a form gives an appraisal. Buyers can get a link to your buyer guide. If a form collects names and contact details, say how you will use them. NAR's Standard 12-11 asks members who intend to share or sell consumer information gathered online to disclose that in a "reasonable and readily apparent manner." A home tour video and your office hours round out the page without adding more buttons.

Brokerage name and license information on your page

If you are a NAR member, the Code of Ethics asks you to show your firm name wherever you advertise, and that includes this page. As of October 29, 2026, the 2026 NAR Code of Ethics and Standards of Practice, effective January 1, 2026, says the following in Article 12 and its standards.

• Article 12 asks REALTORS® to be honest in real estate communications, to present a true picture in advertising and marketing, and to make it "readily apparent" in their advertising that they are real estate professionals.
• Standard 12-4 says REALTORS® do not offer for sale or advertise property without authority.
• Standard 12-5 says REALTORS® do not advertise real estate services or listings in any medium, or let people affiliated with them do so, without disclosing the firm name "in a reasonable and readily apparent manner." For electronic advertising, it says a link to a page with the required disclosures can meet this.
• Standard 12-9 says firm websites show the firm name and the state or states where the firm is licensed. Websites of agents affiliated with a REALTOR® firm show the firm name and the agent's own state or states of licensure.
• Standard 12-10 says the true picture duty covers internet content, images, URLs and domain names, and it rules out misleading images and using other people's content without permission.

In practice, a short line near the top of your page, such as "Licensed in [state]. Brokered by [firm name].", is a starting point, not a complete disclosure for every state. Use listing photos you have permission to use, and keep your page address honest about who you are.

These standards apply to NAR members. State license law applies to every agent separately, and some states ask for more than the line above. Here are two examples, read October 29, 2026.

• California's Regulation 2773 asks for your eight-digit license number and your responsible broker's name on materials meant to be a first point of contact, and the list includes websites the licensee controls and electronic media ads.
• Texas asks for the broker's name in at least half the size of the largest contact information in an ad (22 TAC 535.155). A business website also needs a link to the Information About Brokerage Services notice, and on social media that link can sit in your profile or on a page linked from it (22 TAC 531.20).

Check your state and brokerage rules before you publish, including license numbers and any notices your state wants linked.

How to set up a real estate link in bio page on BioLink.page

BioLink.page is our product, and the page above can be built on its free plan. Here are the steps using the labels you will see in the dashboard.

1. Create an account, open the "Links" page, choose "Create link" and pick the "Link in bio page" type.
2. Choose "Add block" and add an Avatar and a Heading with your photo and a line like "Your Name, real estate agent."
3. Add a Paragraph with your service area and your brokerage disclosure.
4. Add a Big link for the featured listing, then Link blocks for all listings, booking, reviews, the buyer guide and your seller page.
5. Add a Socials block and fill in Telephone, Email, WhatsApp and your social profiles.
6. Open the page on your own phone, tap every button, then paste the page address into your profile.

One detail matters for the contact buttons. On the free plan, the Link block and short links accept only regular web addresses that start with http or https. Phone (tel), text (sms) and email (mailto) addresses are rejected there, because the plan's "Deep linking" setting is off on the free plan and on for Starter and Pro. So on the free plan, calling and emailing go through the Telephone and Email icons in the Socials block. A text button that reads "Call," "SMS" or "Email" is the Call to action block, which is part of Starter.

Here is a filled-in example for a made-up agent, Dana Ruiz of Ruiz Home Group at Example Realty. The name and firm are hypothetical.

Those 11 rows use 12 blocks, because the first row is two blocks. Sections and blocks are not the same thing, and the free plan allows 15 blocks per page and 5 pages. The free plan has no ads on your BioLink.page page, keeps the BioLink.page branding on it and does not include a custom domain, though you can choose the biolink.love domain instead of biolink.page. Starter costs $1 a month, $5 for 6 months or $10 a year and adds unlimited blocks, 25 pages, 1 custom domain, removable branding and the Starter blocks in the last row. If you want people to save your details to their contacts without Starter, our guide to a free digital business card with a vCard QR code shows another route.

Separate pages for buyers and sellers, plus a QR code for each listing

A second page lets buyers and sellers each see only what they need. With 5 pages on the free plan, you can keep your main page general and add a buyer page with booking, the buyer guide and listings, and a seller page with the home value form and your reviews. Link each one from the main page so visitors can find the one that fits them.

For yard signs and open house flyers, give each listing its own short link and QR code. The free plan includes 100 short links and 10 QR codes. Under "QR Codes" and "Create QR code," the "Dynamic QR code" option creates a short link inside your account, so you can change where the code points after the sign is printed. When the home sells, point it at a page that says the home is sold and then shows your other active listings, rather than sending people to a different home without saying so, and take down signs and flyers that are out of date. Our article on static vs dynamic QR codes explains the difference. Scan a test print with your own phone before you order signs.

What the click statistics tell you

Statistics show how many times each link was opened, which tells you which buttons people use. They count opens, not people, and a tap on "Book a buyer consultation" is not a booked appointment or a sale. The free plan keeps 30 days of history and Starter keeps 90, so note your numbers each month if you want to compare listings over a longer stretch.

Common mistakes on real estate link in bio pages

Most problems come from setting the page up once and leaving it alone.

• Sending the profile link straight to the brokerage homepage, where your listings and contact details are several taps away.
• Stacking so many buttons that the featured listing and the booking link fall below the first screen.
• Leaving a sold or withdrawn home at the top of the page.
• Leaving the firm name, and anything your state requires, off the page itself.
• Adding a "Call me" button as a Link block on the free plan, which will not accept a phone address. Use the Telephone icon in Socials instead.
• Using "Realtor" as a general word for any real estate agent, or putting it in your username when you are not a NAR member.

Use the same page address wherever people meet you, including the signature in our guide to email signatures for real estate agents, so you only update one place.

When you are ready, build a free listing page with BioLink.page and copy the example layout above.

Real estate link in bio questions

Should a real estate agent link to their brokerage website in their bio?

Many agents link to their own page and keep the brokerage's listing page one tap away. Check your broker's policy first, since some firms require approved agent pages.

Do I need my brokerage name on my Instagram link page?

For NAR members, Standard 12-5 asks for the firm name in any medium where you advertise. NAR also says that in electronic advertising, a link to a page with the required disclosures can meet the rule, which is one reason to keep the brokerage disclosure on the page your profile links to. That link does not settle every state's rules, since some states set their own conditions for social media ads, so check with your broker.

Can I use the word Realtor in my username?

Only if you are a NAR member. NAR's Membership Marks Manual and its page on using NAR trademarks in usernames, dated 2009, say REALTOR® is a registered membership mark, not a general word for a real estate agent or broker. Non-members may not use it in a domain name or username, and members should use it with their own name and without descriptive words added to it.